Make
your mark
in store.
We know the market and the market knows us.
Representation, merchandising, and in-store execution
Mûr Conseil is a team of specialists in marketing and agri-food representation. With a presence all across Quebec, our experts have strong field experience with a strategic vision. Every store visit, every discussion with a banner, every report submitted is designed to make your products shine and produce concrete results. Our approach is human, agile, and grounded in the real world.
We collaborate with transparency, rigour, and enthusiasm to give your ambitions the place they deserve in the market.
Through our food brokerage, merchandising, and in-store execution services, we relish the challenge of making your brand stand out in today’s competitive and ever-changing food landscape.
At Mûr Conseil, we promise to fight for every inch of shelf space to increase your market share by promoting your brand:
By prioritising where it matters
By giving your product centre stage
By deploying it in-store strategically
By analysing results effectively
By repeating as needed
All of this, while guiding you from start to finish.
Marie-Anne is a dynamic and visionary entrepreneur with in-depth knowledge of the food market and the challenges facing companies in the sector.
Before becoming a partner at Mûr Conseil, she founded and ran Urban Picnik, a fresh vegetable food processing company. This experience allowed her to master the
intricacies of the industry and identify key opportunities for her clients, particularly in terms of marketing. Her ability to anticipate trends and adapt strategies to the specific needs of agri-food companies quickly positioned her as a leading expert in her field.
In 2019, Marie-Anne joined the Mûr Conseil team to ensure the company’s succession. Her vision was clear: to grow the business and raise its profile among agri-food producers and processors by offering them increased visibility in grocery stores.
Now president of the company, Marie-Anne passionately pursues the company’s mission: to create a positive and lasting impact for each of its customers, partners, and employees. Her secret? A deeply human approach. With Mûr Conseil, she doesn’t just put products on the shelves: she builds lasting relationships, creates value for her customers, and works to make her team shine.
Geneviève is a passionate and experienced leader who supervises a dynamic team of representatives. With several years of experience as a representative, she has combined her sales skills and customer service expertise to guide her team toward excellence.
Geneviève knows how to motivate her colleagues and create a collaborative and productive work environment. Her leadership is based on attentive listening and constant support, allowing each of her representatives to flourish and achieve their professional goals.
Under her leadership, the team has not only met but often exceeded its objectives, contributing to the overall success of Mûr Conseil and its clients.
They’ve made their mark in store
